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Announcing Hexagon Agriculture

10th June 2015

New Era for the Agriculture Business

C.R. Kennedy is pleased to introduce Hexagon Agriculture, the new business focussing on smart solutions to address challenges within the agricultural industry.

C.R. Kennedy is the largest national importer and distributor of surveying equipment in Australia, and the exclusive distributor for Leica Geosystems. After the acquisition of Arvus Tecnologia and iLab Sistemas by Hexagon AB, Leica Geosystems’ parent company, Leica Geosystems’ agriculture business has been significantly transformed and launched as Hexagon Agriculture.

C.R. Kennedy and Leica Geosystems have a long and successful association. To foster the enduring cooperation, the family-run company became authorised distributor for the Leica Geosystems agriculture product range in 2012. The result of this appointment is an enhancement of service and support for dealers as well as customers across Australia.

Hexagon Agriculture –more innovative solutions for farmers

The two acquired Brazil-based companies are the foundation of Hexagon Agriculture, leveraging products and expertise. Hexagon Agriculture’s goal is to become the number one technology provider of planning, optimisation, management, and automation solutions for the agriculture industry. The newly formed business strives for a broader portfolio of solution offerings, further increased global reach and improved service and support for business partners.

At the same time Hexagon Agriculture launches Ti5, an innovative and affordable solution for precision agriculture. “The launch of Ti5 is a testament to our strong R&D focus and the first of many synergic opportunities.” said Bernardo de Castro, president of Hexagon Agriculture.

“This business launch shows how much Leica Geosystems and Hexagon are committed to the agricultural industry.” said David Klease, National Manager of C.R. Kennedy Pty Ltd. “It takes the agriculture business to a new level and creates more opportunities for our business partners.”

About C.R. Kennedy

C.R. Kennedy & Co is the largest national importer and distributor of surveying equipment in Australia. Over the last 80 years the company became the exclusive distributor for leading manufacturers such as Leica Geosystems, Riegl Laser Systems, Amberg Rail, Raven, Myzox, Pentax, Optech, Agatec, Tajima, Tuf Lasers, and more. 

State based offices with service centres across Australia, a growing team of industry experts, an extensive hire fleet, and an impressive central warehousing distinguish this successful business.

About Hexagon Agriculture

Headquartered in Florianopolis, Brazil, with key operations in Australia, China and Europe, Hexagon Agriculture plays a leading role in the effort to solve challenges the agricultural industry is facing. The business provides ground breaking technologies for farmers to increase productivity, reduce waste and optimise processes and resources.

Hexagon Agriculture is part of Hexagon (Nasdaq Stockholm: HEXA B;, a leading global provider of information technologies that drive quality and productivity improvements across geospatial and industrial enterprise applications.

Photo taken at the C.R. Kennedy office in Port Melbourne

From left to right:
Matthew Smith (President APAC, Leica Geosystems), Sean Williams (Regional Manager APAC, Hexagon Agriculture), David Klease (National Manager, C.R. Kennedy), Malcolm Kennedy (Managing Director, C.R. Kennedy), Robert Kennedy (Director, C.R. Kennedy), Gustavo Raposo Vieira (CCO, Hexagon Agriculture)

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